We like the small picture.
And by “we”, we really mean one person: Dan Sjogren.
Making furniture has been part of his grain, so to speak, since his Swedish grandmother immigrated to the U.S. and impressed upon him her humble, hardworking nature and her appreciation of the value of things.
The spark started while living in Mexico and observing local woodworking traditions. He had an “I want to do that” moment and returned to the U.S. to perfect his own craft. His incubation period included earning a degree in industrial design, working as a graphic designer for 10 years, building high-end reproduction furniture for a few more, living in France to absorb European design and culture, and then creating architectural signage for Gensler.
But it was working with Mark McKenna in his New York City studio that inspired him to make his leap. Working from his studio in Denver, Colorado, Sjogren is driven by the idea of creating lasting objects. He has forged his own niche in the modern home furnishing world — merging traditional woodworking techniques with high-end digital production.
He’s been all around the world, both literally and figuratively, but today he prefers to keep things smaller and simpler: creating unique, well-crafted work that appeals to individual people.